Buyer Personas Tag

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I'm sure you've heard that buyers have more power now than ever before because of all the tools and information at the buyer’s disposal. The maturation of the internet has changed the B2B buying cycle forever. Long gone are the days where buyers relied on salespeople to be their sole education channel. As a marketer or salesperson, how can you use these tools and channels to your advantage? This white paper will give you a road map for how to attract more customers and win more deals in a rapidly changing B2B landscape.