Account based everything Tag

How to Implement an Account Based Sales Approach in Your Organization

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text el_class="list_style_css orange_color_list_type"]

Account Based Sales is the future for forward-looking progressive companies that want to gain more sales and make their workload more varied and effective.

Why is Account Based Sales So Successful?

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text el_class="list_style_css orange_color_list_type"]

We have looked so far in this book about the way that Account Based Selling deals with the issues that have arisen in modern-day sales organizations. The fact that technology has lowered costs in certain areas but driven a wedge between the customer and the company is something that needs to be addressed.

Account Based Sales Development

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text el_class="list_style_css orange_color_list_type"]

So far we have looked at the way sales have been performed in the past and how they have developed the technology available.

What is Account Based Selling?

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]

Imagine the situation. You have gone back in time and you can tell Henry Ford which parts of his advertising spend were the ones that made him the sales.

The World of Sales and How Things are Changing

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text el_class="list_style_css orange_color_list_type"]

The world of sales has moved apace over the last twenty years or so. From the advertising men of the 1980’s and early 1990’s the rise of mass media, the opening up of new markets and the proliferation of social media has meant that the game has changed completely.